Digitize or Die

Transform your organization.

Embrace the Digital evolution.

Rise above the competition


Nicolas’s book is all about the Internet of Things (IoT). Not only is it about IoT technologies; it traces how the IoT is changing the way companies must operate in the coming decades to survive and thrive with redesigned strategies, go-to markets, and portfolios.

Jean-Pascal Tricoire

Chairman and CEO, Schneider Electric

Becoming digital is not an option for any company anymore. You either digitize or die. In that sense: reading that book should not be considered optional. Excellent book and I am tremendously honored that relayr is featured. A true must read

Josef Brunner

CEO, Relayr

Digitize or Die provides a clear and comprehensive survival kit to every person that wishes to understand the new digitalization revolution and how to leverage it in an effective manner

Yaron Eppel

CEO, Mobideo

Nicolas‘ book is a blueprint for companies to review their own products and services to determine how an investment in IoT innovation will transform their business.

Douglas Karr

CEO, DK New Media

The book, by the way, is part tech manual for designing an IoT project, part change management book for non-techies.

Don Fluckinger

Executive Editor , TechTarget

Digitize or Die is not a technology book, it is an explanation about the profound impact of the acceleration of time in our world, and how to rethink the way we work, build products or companies in this context. If you are not convinced that we are living through an unprecedented era of change, then the first chapters of the book will provide striking examples of the acceleration of innovation cycles in the last century.

Olivier Hersent

Chairman & Chief Technology Officer, Actility

Very interesting content and good insights in the options and challenges when selecting partners and technologies for your IoT solutions.

Ir Jaap Groot

VP of Business Development at Semtech and Board Member of the LoRa Alliance, Semtech

Digitize or Die provides a roadmap and detailed methodology to help business and technology leaders navigate the digital transformation of their organizations to take full advantage of the promise of IoT.    The book looks at the complex challenges that face business trying to transform themselves and breaks down the decisions and choices.

Ed Maguire

Insights Partner, Advisory, Momenta Partners

Digitize or Die covers a lot of IoT ground, too much at times, but that can be seen as a positive problem. It works well for business professionals who know that they need to understand the emerging environment but don’t know where to start. It’s also a book that can serve as a reference work.

Bob Emmerson

Freelance writer and telecoms industry observer

As this helpful book explains, the physical world is being animated -- becoming smart and interconnected. In fact, the answer is the starting point of your journey: education. Read about Blockchain and Artificial Intelligence as they will change the world. Your next step is in fact a couple of pages ahead; turn them to understand the IoT rules of the game and learn how to use them to your benefit.

Don Tapscott

CEO & ranked by Thinkers 50 as the world’s most influential leader in digital thinking, as well as the second-most influential living management thinker overall, Tapscott Group

The book offers a no-nonsense overview of the IoT in a context of digital transformation

J-P De Clerck

CEO, I-Scoop

The Internet began to disrupt businesses that distributed information and goods in the 1990s. Today we have a new set of market leaders in media, retail, and information services, along with a graveyard of former leaders. In Digitize or Die, Nicolas provides a pragmatic roadmap to help companies anticipate the transformations caused by the extension of the Internet to the physical world. The coming digital transformation will impact even the most analog industries. Business leaders are well advised to read and internalize the strategies and tools that Nicolas provides to differentiate their businesses in a digital world.

Erik Walenza-Slabe


In the News

FINN (The Book in the News)

Here is book highlighted in Finland news: https://www.finn.no/bap/forsale/ad.html?finnkode=111826011

MarTech (The book in the News)

Douglas Karr did a recent review about the book on MarTech. He is the founder of The MarTech Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He's the CEO of DK New Media, an agency specializing in assisting marketing technology...



All benefits will be donated to these worthwhile causes:

  • Alzheimer’s Association (www.alz.org), which provides care and support for all those affected by Alzheimer’s and other dementias
  • Fondation de France (www.fondationdefrance.org), which supports projects in complex fields, such as education, research and social integration

Latest Blogs

BookMarketingBuzzBlog (Interview)

Interview with author Nicolas Windpassinger, Digitize or Die With 15+ years of computer networking industry experience, Nicolas Windpassinger is the Global Vice President of Schneider Electric’s EcoXpert™ Partner Program, whose mission is to connect the technologies...

How to boost your stock price: launch your cryptocurrency

How cryptocurrency branding can boost a stock price: the Kodak comeback. Wouldn’t you want a crystal ball to see what the IoT will become and enable? In a complex world and despite all the data and analytics we have, predicting which services and products will conquer...

IoT Business News: Data Will Be the Next “Oil” (Interview)

Here is the content of the recent blog I did for IoT business news: This is the first of a series of exclusive articles by Nicolas Windpassinger*, Global Vice President of Schneider Electric’s EcoXpert Partner Program and the author of the IoT book Digitize or Die**....

‘Digitize or Die’ is out now !

The Internet of Things is at its inflection point. The window of opportunity to take advantage of IoT is rapidly closing – Digitize or Die helps your business to seize it. TESTIMONIALS Nicolas’s book is all about the Internet of Things (IoT). Not only is...

IMELCO Global Circuit Newsletter

Here is the latest article I did in IMELCO's Global circuit newsletter. You can download it here Data Will Be the Next “Oil” Data is becoming a key business asset with tangible value. Owning the source of data, building value from it, and improving the business...

Insight Vector: Digitize or Die (Interview)

Please find below the latest interview I did with the TM Forum in preparation of the IoT event in Amsterdam in October. Innovation and market perspectives from leading IoT thought leaders Nicolas Windpassinger spoke to Momenta about his new book Digitize or Die, which...

Digital Transformation : Kodak VS Fujifilm, a classic example

Discover a new article in this Hub about Digital Transformation ! Let us focus some time on the classic example that represents how digital transformation can challenge an existing model and how it can harm and threaten the existence of a...

IoT platforms will change how you do business

I have had the chance to participate this week in the IoT world event in Barcelona, meeting all major players and going into more details on the available technologies and ecosystems. I wanted to share some insights on IoT platforms. IoT...

IoT Network, a piece of the Puzzle

Discover a new article in this Hub about IoT Network ! As stated earlier in this document, IoT is not a single system and is not defined by a common standard. Specific applications, usages, needs, network range, network topology, power source and throughput drives...

Consolidate digitization with IoT Security

IoT Security and the value of interoperability One of the largest and most important components of IoT is security. Unfortunately, is it very often an area where legacy analog companies are the least prepared to deal with, both in their products design as well as in...

IoT Gateways bridge things and platforms

Discover a new article in this Hub about IoT Gateways ! Following up the blog I did on the IoT stack and associate layers (I did a blog on the first layer: Devices and Things), I wanted to continue the series to quickly go through the gateways layer. Gateways will...

Q&A: Digital Transformation And Building An IoT Channel (Interview)

Please find below the latest interview I did with Lindsey O'Donnell from CRN Schneider Electric Channel Chief: "Digitize Or Die" As more manufacturing companies are looking to the Internet of Things to help cut costs and driving efficiency, Schneider Electric wants...

IoT Devices & Things

Discover a new article in this Hub about IoT Devices & Things ! Following up the recent blog I did on the IoT stack that you can read here; I wanted to write down a bit more on the first layer: the Devices and Things. The most obvious layer is the physical thing or...

IoT Technologies: IoT STACK

Discover a new article in this Hub about IoT Stack ! Following the previous "IoT Technologies" blog, here is the latest update on the IoT Stack and why it will structure itself in 6 layers. The diagram below shows a simple IoT stack leveraging the TCP/IP model and how...

IoT Technologies: Protocols & Acronyms

Discover a new article in this Hub about IoT Protocols & Acronyms ! The main challenge with the TCP/IP stack, since it was designed for the internet, is that it does not handle the constraints brought on by the Internet of Things in the most efficient manner. These...

IoT Standardization : Why should you care ?

Discover a new article in this Hub about IoT Standardization ! Standardization is one of the most critical hurdles of the IoT evolution. Without global standards, the complexity of devices that need to connect and communicate with each other (with all the associated...

IoT Technologies : How will it evolve ?

Discover a new article in this Hub about IoT Technologies ! The IT Market has been experiencing a drop in the cost of goods for many years. This is a global trend that will also apply to the IoT. The performance of available computing resources such as memory, CPUs,...

IoT Standardization : Foundations

Discover a new article in this Hub about IoT Standardization ! Many of the modern standards for the Internet do not suffice for supporting IoT efficiently and economically, since IoT didn’t exist, even as a concept, when those protocols were designed and implemented....

IoT: Getting in and getting ahead (Interview)

Please find below the latest interview I did with the TM Forum in preparation of the IoT event in Amsterdam in October. Nicolas Windpassinger, Global Partner Program Vice President, Schneider Electric, will talk about what it takes to develop trust in digital...

IoT technologies: What are the foundation Laws ?

Discover a new article in this Hub about IoT Technologies ! The Internet of Things is changing the rules of the game, mainly due to the impact it has on unleashing data and accelerating the speed of advancement in products, business models, time to market, and other...


Why an IoT book? Initially, I did not set out to write a book.I had merely wanted to find a book on the Internet of Things, but instead discovered it did not exist.  I did find a lot of commercial and marketing books but very often with a lack of strategic guidance,...

IoT: Top 3 Analog Companies Digitization Challenges

IoT Market Drivers and Barriers for Analog companies The word “analog” describes companies that have not gone through a digital transformation. In marketplaces typically dominated by analog company-derived products and services, the rules are not only changing, but in...


  FALSE BELIEF #1: YOU NEED TO BE THE FIRST ONE TO SUCCEED IN ANY IoT-RELATED BUSINESS There is a common belief that the first in are always the winners, that to leverage digital transformation and innovation the first is the one that takes it all. This can be a...

IoT Digital Transformation & Financial Performance

LINKING DIGITIZATION AND COMPANIES’ PERFORMANCE In 2002, Capgemini Consulting published their online report, ‘How Digital Leaders Outperform their Peers in Every Industry’ after performing surveys on 391 companies and analyzing 184 publicly traded companies to assess...

IoT: transforming your partners’ business model

The value of IoT connectivity Let's talk about IoT! The vast amount of data that will be made available from connected objects, systems and other digital methods is valuable in its own right as a business asset for end users as well as partners. This data and the...

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