Digitize or Die

Transform your organization.

Embrace the Digital evolution.

Rise above the competition


Nicolas’s book is all about the Internet of Things (IoT). Not only is it about IoT technologies; it traces how the IoT is changing the way companies must operate in the coming decades to survive and thrive with redesigned strategies, go-to markets, and portfolios.

Jean-Pascal Tricoire

Chairman and CEO, Schneider Electric

Becoming digital is not an option for any company anymore. You either digitize or die. In that sense: reading that book should not be considered optional. Excellent book and I am tremendously honored that relayr is featured. A true must read

Josef Brunner

CEO, Relayr

Digitize or Die provides a clear and comprehensive survival kit to every person that wishes to understand the new digitalization revolution and how to leverage it in an effective manner

Yaron Eppel

CEO, Mobideo

Digitize or Die is not a technology book, it is an explanation about the profound impact of the acceleration of time in our world, and how to rethink the way we work, build products or companies in this context. If you are not convinced that we are living through an unprecedented era of change, then the first chapters of the book will provide striking examples of the acceleration of innovation cycles in the last century.

Olivier Hersent

Chairman & Chief Technology Officer, Actility

Very interesting content and good insights in the options and challenges when selecting partners and technologies for your IoT solutions.

Ir Jaap Groot

VP of Business Development at Semtech and Board Member of the LoRa Alliance, Semtech

Digitize or Die provides a roadmap and detailed methodology to help business and technology leaders navigate the digital transformation of their organizations to take full advantage of the promise of IoT.    The book looks at the complex challenges that face business trying to transform themselves and breaks down the decisions and choices.

Ed Maguire

Insights Partner, Advisory, Momenta Partners

As this helpful book explains, the physical world is being animated -- becoming smart and interconnected. In fact, the answer is the starting point of your journey: education. Read about Blockchain and Artificial Intelligence as they will change the world. Your next step is in fact a couple of pages ahead; turn them to understand the IoT rules of the game and learn how to use them to your benefit.

Don Tapscott

CEO & ranked by Thinkers 50 as the world’s most influential leader in digital thinking, as well as the second-most influential living management thinker overall, Tapscott Group

The book offers a no-nonsense overview of the IoT in a context of digital transformation

J-P De Clerck

CEO, I-Scoop

The Internet began to disrupt businesses that distributed information and goods in the 1990s. Today we have a new set of market leaders in media, retail, and information services, along with a graveyard of former leaders. In Digitize or Die, Nicolas provides a pragmatic roadmap to help companies anticipate the transformations caused by the extension of the Internet to the physical world. The coming digital transformation will impact even the most analog industries. Business leaders are well advised to read and internalize the strategies and tools that Nicolas provides to differentiate their businesses in a digital world.

Erik Walenza-Slabe



All benefits will be donated to these worthwhile causes:

  • Alzheimer’s Association (www.alz.org), which provides care and support for all those affected by Alzheimer’s and other dementias
  • Fondation de France (www.fondationdefrance.org), which supports projects in complex fields, such as education, research and social integration


Latest Blogs

How to boost your stock price: launch your cryptocurrency

How cryptocurrency branding can boost a stock price: the Kodak comeback. Wouldn’t you want a crystal ball to see what the IoT will become and enable? In a complex world and despite all the data and analytics we have, predicting which services and products will conquer...

IoT Business News: Data Will Be the Next “Oil” (Interview)

Here is the content of the recent blog I did for IoT business news: This is the first of a series of exclusive articles by Nicolas Windpassinger*, Global Vice President of Schneider Electric’s EcoXpert Partner Program and the author of the IoT book Digitize or Die**....

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