The Internet of Things is at its inflection point. The window of opportunity to take advantage of IoT is rapidly closing – Digitize or Die helps your business to seize it.


Nicolas’s book is all about the Internet of Things (IoT). Not only is it about IoT technologies; it traces how the IoT is changing the way companies must operate in the coming decades to survive and thrive with redesigned strategies, go-to markets, and portfolios.

Jean-Pascal Tricoire

Chairman and CEO, Schneider Electric

Becoming digital is not an option for any company anymore. You either digitize or die. In that sense: reading that book should not be considered optional. Excellent book and I am tremendously honored that relayr is featured. A true must read

Josef Brunner

CEO, Relayr

Digitize or Die provides a clear and comprehensive survival kit to every person that wishes to understand the new digitalization revolution and how to leverage it in an effective manner

Yaron Eppel

CEO, Mobideo

Nicolas‘ book is a blueprint for companies to review their own products and services to determine how an investment in IoT innovation will transform their business.

Douglas Karr

CEO, DK New Media

The book, by the way, is part tech manual for designing an IoT project, part change management book for non-techies.

Don Fluckinger

Executive Editor , TechTarget

Digitize or Die is not a technology book, it is an explanation about the profound impact of the acceleration of time in our world, and how to rethink the way we work, build products or companies in this context. If you are not convinced that we are living through an unprecedented era of change, then the first chapters of the book will provide striking examples of the acceleration of innovation cycles in the last century.

Olivier Hersent

Chairman & Chief Technology Officer, Actility

Very interesting content and good insights in the options and challenges when selecting partners and technologies for your IoT solutions.

Ir Jaap Groot

VP of Business Development at Semtech and Board Member of the LoRa Alliance, Semtech

Digitize or Die provides a roadmap and detailed methodology to help business and technology leaders navigate the digital transformation of their organizations to take full advantage of the promise of IoT.    The book looks at the complex challenges that face business trying to transform themselves and breaks down the decisions and choices.

Ed Maguire

Insights Partner, Advisory, Momenta Partners

Digitize or Die covers a lot of IoT ground, too much at times, but that can be seen as a positive problem. It works well for business professionals who know that they need to understand the emerging environment but don’t know where to start. It’s also a book that can serve as a reference work.

Bob Emmerson

Freelance writer and telecoms industry observer

As this helpful book explains, the physical world is being animated -- becoming smart and interconnected. In fact, the answer is the starting point of your journey: education. Read about Blockchain and Artificial Intelligence as they will change the world. Your next step is in fact a couple of pages ahead; turn them to understand the IoT rules of the game and learn how to use them to your benefit.

Don Tapscott

CEO & ranked by Thinkers 50 as the world’s most influential leader in digital thinking, as well as the second-most influential living management thinker overall, Tapscott Group


The book offers a no-nonsense overview of the IoT in a context of digital transformation


J-P De Clerck

CEO, I-Scoop

The Internet began to disrupt businesses that distributed information and goods in the 1990s. Today we have a new set of market leaders in media, retail, and information services, along with a graveyard of former leaders. In Digitize or Die, Nicolas provides a pragmatic roadmap to help companies anticipate the transformations caused by the extension of the Internet to the physical world. The coming digital transformation will impact even the most analog industries. Business leaders are well advised to read and internalize the strategies and tools that Nicolas provides to differentiate their businesses in a digital world.

Erik Walenza-Slabe


In "Digitize or Die," Nicolas Windpassinger makes a clear, concise and easy-to-follow business case for why his title aptly describes the make-or-break challenge facing organizations today in deciding whether or not to embrace the burgeoning Internet of Things (IoT) technology.

Jenifer Mangione Vogt

Global Digital Marketing & Media | Writer


My commitment to you: filling your digital gap.

If you commit to stay with me throughout this book, I promise to:

give you the knowledge to understand what lies behind the fancy acronyms and digital mirage.
give you simple in depth examples of companies that successfully digitized their business models as well as companies that have died from poor digitization strategy and execution.
give you access to information represented as infographics in order to help you quickly grasp the heart of what the IoT is about
help you define your digitization strategy
help you understand the importance of people and a digital savvy organization when executing a digitization strategy

With 15+ years of computer networking industry experience, Nicolas Windpassinger is the Global Vice President of Schneider Electric’s EcoXpert™ Partner Program, whose mission is to connect the technologies and expertise of the world’s leading technology providers, pioneer the future of intelligent buildings and the Internet of Things, and deliver smarter, integrated and more efficient services and solutions to customers.

As a result of his work, Schneider Electric’s EcoXpert™ Partner Program has been granted a 5-Star rating in the 2017 Partner Program Guide by CRN®, which is part of The Channel Company group. The 5-Star Partner Program Guide rating recognizes an elite subset of companies that offer solution providers the best partnering elements in their channel programs.

Nicolas has been recognized by The Channel Company’s Top Midmarket IT Executives list. This annual list honors influential vendor and solution provider executives who have demonstrated an exceptionally strong commitment to the midmarket.

The Channel Company, has recognized Nicolas as one of 100 People You Don’t Know But Should in the IT channel for 2017.

All benefits will be donated to these worthwhile causes:

  • Alzheimer’s Association (, which provides care and support for all those affected by Alzheimer’s and other dementias
  • Fondation de France (, which supports projects in complex fields, such as education, research and social integration