IoT: Digitize or Die

You’ll get all the infographics as an ebook for free


Nicolas’s book is all about the Internet of Things (IoT). Not only is it about IoT technologies; it traces how the IoT is changing the way companies must operate in the coming decades to survive and thrive with redesigned strategies, go-to markets, and portfolios.

Jean-Pascal Tricoire

Chairman and CEO, Schneider Electric

Becoming digital is not an option for any company anymore. You either digitize or die. In that sense: reading that book should not be considered optional. Excellent book and I am tremendously honored that relayr is featured. A true must read

Josef Brunner

CEO, Relayr

Digitize or Die provides a clear and comprehensive survival kit to every person that wishes to understand the new digitalization revolution and how to leverage it in an effective manner

Yaron Eppel

CEO, Mobideo

Nicolas‘ book is a blueprint for companies to review their own products and services to determine how an investment in IoT innovation will transform their business.

Douglas Karr

CEO, DK New Media

The book, by the way, is part tech manual for designing an IoT project, part change management book for non-techies.

Don Fluckinger

Executive Editor , TechTarget

Digitize or Die is not a technology book, it is an explanation about the profound impact of the acceleration of time in our world, and how to rethink the way we work, build products or companies in this context. If you are not convinced that we are living through an unprecedented era of change, then the first chapters of the book will provide striking examples of the acceleration of innovation cycles in the last century.

Olivier Hersent

Chairman & Chief Technology Officer, Actility

Very interesting content and good insights in the options and challenges when selecting partners and technologies for your IoT solutions.

Ir Jaap Groot

VP of Business Development at Semtech and Board Member of the LoRa Alliance, Semtech

Digitize or Die provides a roadmap and detailed methodology to help business and technology leaders navigate the digital transformation of their organizations to take full advantage of the promise of IoT.    The book looks at the complex challenges that face business trying to transform themselves and breaks down the decisions and choices.

Ed Maguire

Insights Partner, Advisory, Momenta Partners

Digitize or Die covers a lot of IoT ground, too much at times, but that can be seen as a positive problem. It works well for business professionals who know that they need to understand the emerging environment but don’t know where to start. It’s also a book that can serve as a reference work.

Bob Emmerson

Freelance writer and telecoms industry observer

As this helpful book explains, the physical world is being animated -- becoming smart and interconnected. In fact, the answer is the starting point of your journey: education. Read about Blockchain and Artificial Intelligence as they will change the world. Your next step is in fact a couple of pages ahead; turn them to understand the IoT rules of the game and learn how to use them to your benefit.

Don Tapscott

CEO & ranked by Thinkers 50 as the world’s most influential leader in digital thinking, as well as the second-most influential living management thinker overall, Tapscott Group


The book offers a no-nonsense overview of the IoT in a context of digital transformation


J-P De Clerck

CEO, I-Scoop

The Internet began to disrupt businesses that distributed information and goods in the 1990s. Today we have a new set of market leaders in media, retail, and information services, along with a graveyard of former leaders. In Digitize or Die, Nicolas provides a pragmatic roadmap to help companies anticipate the transformations caused by the extension of the Internet to the physical world. The coming digital transformation will impact even the most analog industries. Business leaders are well advised to read and internalize the strategies and tools that Nicolas provides to differentiate their businesses in a digital world.

Erik Walenza-Slabe


In "Digitize or Die," Nicolas Windpassinger makes a clear, concise and easy-to-follow business case for why his title aptly describes the make-or-break challenge facing organizations today in deciding whether or not to embrace the burgeoning Internet of Things (IoT) technology.

Jenifer Mangione Vogt

Global Digital Marketing & Media | Writer

In the News

In the News: MIT Sloan Executive Education

In the News: MIT Sloan Executive Education

Guest post contributed by Dr. Trent Salvaggio, Executive Director of the IoT Talent Consortium (IOTTC), an industry-wide initiative focused on building and growing IoT talent. MIT Sloan Executive Education’s Associate Dean, Dr. Peter Hirst, is a member of the IOTTC...

Winner in the 2018 IAN Book of the Year Awards!

Winner in the 2018 IAN Book of the Year Awards!

I am very pleased to announce that Digitize or Die, is a winner in the 2018 IAN Book of the Year Awards! Ian is the Independent Author Network; they organize every year an international contest open to all authors with 36 fiction and non-fiction categories. The judges...



All benefits will be donated to these worthwhile causes:

  • Alzheimer’s Association (, which provides care and support for all those affected by Alzheimer’s and other dementias
  • Fondation de France (, which supports projects in complex fields, such as education, research and social integration

Latest Blogs

What is series (#10): what is edge computing?

What is series (#10): what is edge computing?

In previous posts I covered the impact of the Internet of Things (IoT) on the rising volumes of data, what all this data enables in terms of value and the landscape of data management with the place of data lakes. I briefly mentioned edge computing, a decentralized...

What is series (#11): what is Blockchain as a Service (BaaS)?

What is series (#11): what is Blockchain as a Service (BaaS)?

In recent years testing and deploying blockchain applications has become easier and less risky with the advent of a new generation of cloud services that offer the infrastructure, tools, application possibilities and blockchain network support enabling organizations...

What is series (#9): what is a data lake?

What is series (#9): what is a data lake?

As I explain in my IoT book Digitize or Die, the big change of the Internet of Things (IoT) is the fact that it provides ample new sources to capture and leverage previously unavailable data from connected things. The current wave of connecting people with machines...

What is series (#8): what is LTE-M (Long Term Evolution for Machines)?

What is series (#8): what is LTE-M (Long Term Evolution for Machines)?

LTE-M, short for Long Term Evolution for Machines or LTE-MTC, is a low power wide area network radio technology standard for Internet of Things (IoT) applications. It is one of the three LPWA network technologies of the cellular/mobile industry which were standardized...

What is series (#7): what is NB-IoT (narrowband Internet of Things)?

What is series (#7): what is NB-IoT (narrowband Internet of Things)?

In my post on LPWAN (low power wide area networks) I explained there are two categories of technologies and protocols in this segment of wireless Internet of Things (IoT) communication solutions. The first category consists of LPWA network technologies using the...

What is series (#6): what is Ingenu?

What is series (#6): what is Ingenu?

In my overview of LPWAN (low power wide area network) wireless communication technologies for the Internet of Things (IoT), I previously looked at the two best known players: Sigfox with its frequency hopping approach and the LoRaWAN ecosystem with the LoRa chirp...

What is series (#5): what is LiFi?

What is series (#5): what is LiFi?

In previous posts of this ‘What is’ series we looked at LPWAN technologies such as LoRaWAN and Sigfox. These are all forms of wireless Wide Area Network (WAN) protocols enabling IoT connectivity over longer ranges. In this post I...

How to series (#1): Digital Transformation: IoT & Financial Performance

How to series (#1): Digital Transformation: IoT & Financial Performance

LINKING DIGITIZATION AND COMPANIES’ PERFORMANCE In 2002, Capgemini Consulting published their online report, ‘How Digital Leaders Outperform their Peers in Every Industry’ after performing surveys on 391 companies and analyzing 184 publicly traded companies to assess...

What is series (#4): what is LoRa(WAN)?

What is series (#4): what is LoRa(WAN)?

LoRaWAN is an open and scalable global LPWA network standard with freely accessible specifications, built upon the LoRa wireless modulation technology. The LoRa protocol is a component in the physical layer of the OSI model and LoRaWAN is a data-link layer (medium...

Why Internet of Things (IoT) is at its inflection point

Why Internet of Things (IoT) is at its inflection point

The Internet of Things is disrupting all businesses, including the leaders. Since I launch the book, I have had a lot of discussion with leaders telling me: "I need to go Digital.... but I don't know how... " The IoT is already transforming numerous markets and...

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