Douglas Karr did a recent review about the book on MarTech. He is the founder of The MarTech Blog and recognized MarTech expert. Doug is a Keynote and Marketing Public Speaker. He’s the CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing – leveraging social media, blogging, search engine optimization, pay per click and public relations. He’s developed digital marketing and product strategies for Angie’s ListGoDaddySalesforceWebtrends, and SmartFOCUS. Douglas is also the author of Corporate Blogging for Dummies and co-author of The Better Business Book.

Here is his book review:

Your Competitors Are Working On The IoT Strategy That Will Bury You

The number of Internet-connected devices in my home and office continues to grow every single month. All of the items we have right now have a fairly obvious purpose – like light controls, voice commands, and programmable thermostats. However, the continued miniaturization of technology and their connectedness is bringing around a business disruption as we’ve never seen before.

Recently, I was sent a copy of Internet of Things: Digitize or Die: Transform your organization. Embrace the digital evolution. Rise above the competition, a book by Nicolas Windpassinger. Nicolas is the Global Vice President of Schneider Electric’s EcoXpert™ Partner Program, whose mission is to connect the technologies and expertise of the world’s leading technology providers, pioneering the future of intelligent buildings and the Internet of Things, and delivering smarter, integrated and more efficient services and solutions to customers. 

As this helpful book explains, the physical world is being animated — becoming smart and interconnected. In fact, the answer is the starting point of your journey: education. Read about Blockchain and Artificial Intelligence as they will change the world. Your next step is in fact a couple of pages ahead; turn them to understand the IoT rules of the game and learn how to use them to your benefit. Don Tapscott, Author of Wikinomics

Nicolas doesn’t just speak to the opportunity of IoT, he speaks in detail how the average business with no technological edge can be transformed with an IoT strategies. We’ve all read about medical, home automation, and energy devices… but what about things you’d never think about. Here are a few examples I found:

Panasonic Smart Table

It’s hard to believe that you’ll be shopping for a table in the future for it’s IoT capabilities… but after you watch this video, you’ll change your mind.

ZEEQ Smart Pillow

Who would have ever imagined a connected pillow – with bluetooth speaker, snore monitoring, and sleep analysis. Well, it’s here…

Beer Production Sensors

If you’re a brewer, how can you better monitor the brewing process to ensure consistency and control?

The fact is that IoT will be ubiquitous with virtually every product and service in the future. Nicolas‘ book is a blueprint for companies to review their own products and services to determine how an investment in IoT innovation will transform their business. And it all starts with your customer.

Digitize or Die is used by front-line business decision makers to digitize their strategy, portfolio, business model, and organization. This book describes what the IoT is, its impacts and consequences, as well as how to leverage the digital transformation to your benefit. Inside the book, you will learn:

  • What the IoT means to all businesses
  • Why the IoT and the digital revolution is a threat to your business model and survival
  • What you need to understand to better grasp the problem
  • IoT⁴ Strategic Methodology – The four steps your company needs to follow to transform its operations to survive

The IoT will disrupt all businesses, their leaders included, and you can take full advantage of this transformation to your benefit. The IoT is already transforming numerous markets and companies. Making sense of these changes, and more importantly, understanding how to leverage them to grow head and shoulders above your competition is one of the objectives of this book.