Here is a recent article about the book: http://www.mytotalretail.com/resource/digitize-die-must-marketing-book-2018/
Did you know if Blockbuster played its cards right, it could have been the next Netflix?
Instead, Blockbuster fell victim to the digital revolution that has taken over global business in the last decade. This type of mind-set is the heart of Nicolas Windpassinger’s new book, “Digitize or Die.”
The digital transformation has been building up for decades, yet some businesses are slow to embrace change. Many leaders may not see the threat of this paradigm shift because they still see profit, but they need to look to technology as a catalyst in future plans. This technological era is so critical, demanding and fast-moving that if these leaders fail to understand how they can leverage IoT for their company’s benefit, they’re in danger of becoming the next Kodak or Nokia.